This paper addresses those industries that deal with vast field force. The paper discusses in detail the challenges that the pharma industry is prone to in managing a field force and increasing their productivity levels. Managing a field force is especially a Hercules task, as it involves more of eliminating or reducing paperwork, standardized reporting and analysis for better productivity. With the new dynamic market, the pharma industry strives to stay focused on the profitability and revenue growth, as new competitive threats evolve continuously bringing in massive changes to the way business is done. Every industry is prone to this challenge of sustaining their market share before their competitor soars through.